"good grief, bad grief is rendered in neon, once commonly used for commercial signage. Alternately flashing the catchphrase ‘good grief’ followed by it’s opposite, the flashing neon evokes the opening and closing of a linguistic circuit and is purposefully reminiscent of the probing wit of American conceptualist Bruce Nauman, who also uses neon in a poetic and beguiling way."

~ Ivan Jurakic